About This Job

A Note from our President

"Ten years ago, we built PheedLoop because event professionals deserved better tools. Today, we have a product our customers love, a strong reputation in the industry, and an incredible content team producing valuable resources. What we need now is someone who can turn those assets into growth.

This role exists because we're ready to invest seriously in demand generation. We're looking for a builder; someone who can own pipeline targets, run experiments, optimize acquisition channels, and generate measurable business results.

If you're excited by the challenge of turning marketing into revenue and want to help scale a category-leading SaaS company, we'd love to talk."

— George Wong, President, PheedLoop.

Own the Pipeline. Drive the Growth.

PheedLoop is the all-in-one event management platform for associations, trade shows, and corporate event teams. As we continue to grow, we're looking for a Demand Generation Manager to own one of our most important business priorities: generating qualified pipeline and revenue through marketing.

This is a hands-on role for someone who loves building, testing, measuring, and improving. You'll own the strategy, execution, and performance of our demand generation efforts across multiple channels and be directly responsible for helping drive business growth.

Success in this role is measured by pipeline generated, qualified opportunities created, revenue influenced, and the overall efficiency of our marketing funnel.

What You'll Own

Develop and execute demand generation strategies that drive qualified leads and sales pipeline

Own marketing-sourced pipeline targets and contribute directly to revenue growth

Manage paid acquisition channels, including Google Ads, LinkedIn Ads, retargeting campaigns, and emerging opportunities

Build and optimize lead nurturing programs, email campaigns, and marketing automation workflows

Partner with Sales to improve lead quality, conversion rates, and funnel performance

Create and optimize landing pages, conversion paths, and website experiences

Drive webinar, event, and partnership campaigns that generate high-intent prospects

Improve organic acquisition through SEO, content strategy, and emerging AI search channels

Analyze campaign performance, attribution, conversion metrics, and ROI to identify growth opportunities

Continuously test, experiment, and scale successful acquisition strategies

Leverage PheedLoop's existing content engine and collaborate closely with our content team to turn high-quality content into qualified pipeline and revenue. This role is focused on demand generation and growth, not content creation.

Success Metrics

Marketing Qualified Leads (MQLs)

Sales Qualified Leads (SQLs)

Marketing-sourced pipeline

Marketing-influenced revenue

Demo requests and booked meetings

Lead-to-opportunity conversion rates

Cost per acquisition (CPA)

Return on marketing investment (ROMI)

Position Name

Demand Generation Manager (B2B SaaS)

Qualifications

3+ years of experience in Demand Generation, Growth Marketing, Performance Marketing, or a related B2B SaaS role

Experience managing and optimizing paid acquisition budgets of atleast $25K or above per month across channels such as Google Ads, LinkedIn Ads, retargeting, and paid social

Proven experience running structured growth experiments and continuously iterating on campaigns, landing pages, messaging, and acquisition channels based on performance data

Demonstrated experience generating measurable pipeline and revenue through marketing initiatives

Strong understanding of paid acquisition channels, conversion optimization, and marketing analytics

Experience with CRM and marketing automation platforms

Strong analytical mindset and comfort working with data, attribution models, and funnel metrics

Excellent project management and prioritization skills

Ability to work independently and execute quickly in a fast-paced environment

Strong written and verbal communication skills

Preferred

• Experience marketing SaaS products
• Experience selling into associations, trade shows, or event professionals
• Familiarity with SEO, content strategy, and AI search optimization
• Experience running webinar and event-based demand generation campaigns
• Experience with HubSpot, Salesforce, or similar platforms
• Compensation & Benefits:
• $80,000 – $100,000 CAD base salary, based on experience
• Health, dental, and vision benefits
• Paid vacation
• Budget for tools, courses, and conferences relevant to your craft
• Perks that hit different
• 📈 Directly impact company growth through a high-visibility role
• 🤝 Collaborate closely with company leadership and key decision-makers
• 🚀 Own initiatives from idea to execution and see their business impact firsthand
• 🌱 Thrive in a fast-moving environment that rewards initiative and continuous improvement
• 🩺 100% employer-paid health and dental benefits
• 🚇 Work from our TTC-connected Toronto office
• 🍕🎉 Enjoy team lunches, team socials, and opportunities to learn and grow alongside a talented team
• Who Thrives Here
• You're a builder who enjoys owning outcomes, not just tasks. You think in terms of pipeline, growth, and revenue, and you're constantly looking for ways to improve performance through testing, learning, and iteration.
• You don't need a large team to make an impact, but you do want the autonomy, resources, and support to execute great ideas. If you're excited by the challenge of turning marketing investment into measurable business growth, we'd love to hear from you.
• Learn more about life at PheedLoop on our Careers Page .
• Please note: This is not an existing vacancy. We don't use AI or automated tools to screen applications. Every application is read by a real person on our team.